BuildingAthleticInfrastructure
The operating system for student athletes—from high school recruitment through NIL monetization to professional sports.
The Opportunity
By the Numbers
High School Athletes
A record high in 2024-25. Only 6% will play college sports. 40 states now permit high school NIL deals.
NCAA Athletes
Record high. Only 0.3% earn over $1M from NIL.
NIL Market 2025-26
With $20.5M/school revenue sharing now live.
68% of NIL deals are worth under $1,000. 85-90% of revenue sharing goes to football and basketball. Athletes in other sports get nothing. The infrastructure is broken. No one is building for the complete journey.
Market Timing
Why Now?
NIL Legalization
Student athletes can now monetize their name, image, and likeness—but the infrastructure is still broken. No comprehensive platform exists to serve their complete journey.
Revenue Sharing
Universities must implement athlete payment systems. They have no solution. We're building the only platform ready for this mandate.
Digital-Native Athletes
Gen Z athletes expect platforms that serve them—not extract attention. They're ready for a platform built for empowerment, not exploitation.
Our Platform
The Solution
Four integrated pillars serving the complete athletic journey.
Social Networking
Built for athletes, not influencers. Connect with your squad, build your brand, and showcase your journey—all verified and performance-based.
Athletic Score
Your quantified reputation. Track verified achievements, performance metrics, and career milestones. Like a credit score for athletic excellence.
NIL Marketplace
Connect directly with brands seeking authentic partnerships. Transparent fees (5%, not 20%), compliance built-in, opportunities tailored to you.
Financial Infrastructure
Revenue sharing payments, tax compliance, earnings tracking, and financial literacy—everything you need to manage your athletic income.
Our Mission
“We're building the economic infrastructure where everyone in sports creates and captures value.”
Building the Future of Athlete Commerce
Join Us
Enter the Arena
We're building the future of athletic commerce. Whether you're an athlete, university, brand, or supporter—there's a place for you.